Workflow: Paid portfolio & budget deconstruction
Your paid rivals are not your brand rivals — they are whoever bids on your keywords. Size them before analyzing them.
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Prompt
For {your-domain.com} in {country}, identify the domains competing in Google Ads for the same keywords.
Return these columns:
• domain
• competition_level
• shared_paid_keywords
• total_paid_keywords
• estimated_monthly_paid_traffic
• estimated_monthly_paid_spend
• rival_tier
• top_shared_keyword
• top_not_shared_keyword
Sort by competition_level descending. Limit: 10 domains.
Set rival_tier to primary_rival for the top 3 rows and secondary for the rest. Exclude marketplaces, review aggregators and directories from the primary_rival selection, and name any you excluded below the table.
If a spend or traffic estimate is unavailable for a domain, label it N/A rather than omitting the row.
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Example Output (illustrative)
- A table of up to 10 rows — one paid rival per row, with competition level, shared and total paid keyword counts, estimated monthly paid traffic and spend, a tier flag isolating the 3 primary rivals, and that rival's top shared and top not-shared keyword; excluded aggregators listed underneath
